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Holiday Shoppers Prefer the Internet over the Shopping Mall

New Zogby poll results underscore the importance of Cyber Monday..

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By: TOM BRANNA

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A Zogby Interactive poll finds that 63% of U.S. adults would rather do all of their holiday shopping online rather than brave the local malls, and that 64% plan to make holiday purchases online this year. On the other hand, even though 86% say they have made online holiday gift purchases in the past, 31% prefer to do all their shopping at the mall this year, and 22% do not plan to buy any gifts online at all. Those results are very similar to those given by U.S. adults in a Zogby poll cond...

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